Location: Orlando, FL

Applicants must include a link to portfolio of work to be placed into consideration.

Summary of Position:

The Digital & Social Media Specialist will develop and monitor digital content and creative for all e-communications, including, but not limited to: e-mails, social media platforms, websites, blog, digital media (display ads, keyword ads, PPC, SEO, etc).

Essential Duties & Job Responsibilities:

  • Work with Marketing Communications Manager to develop digital and social media marketing approach for campaigns and product launches across online marketing platforms.
  • Responsible for the development and maintenance of all digital communication channels ensuring content is interesting, promotes company message and is tailored to target audiences.
  • Create content that is unique, engaging and can be shared virally across multiple platforms.
  • Develop visually compelling creative for emails, website, social media platforms and digital media ads, ensuring creative and copy align with current brand campaigns.
  • Develop and execute digital marketing campaigns (SEO, SEM, Google Adwords, Digital Display, etc).
  • Analyze results from digital marketing campaigns and provide recommendations to Director of Marketing.
  • Perform website content and technical audits to include keyword optimization, improvements in user experience.
  • Partner with external agencies on development of digital marketing materials and campaigns, as needed.
  • Supports graphic designer/creative with project requests, as needed.
  • Stays up to date on marketing/advertising trends and provides insights on how to apply to projects.
  • Stays up to date on digital tools/platforms (including participating in software trial runs) and provides thoughtful recommendations for creative team consideration.

Qualifications

  • Bachelor’s degree from a four-year college or university in Marketing, Advertising, Graphic Design, Digital Production or related field.
  • 3 – 5 years relevant experience, including a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, LinkedIn, etc.)
  • Proficient in graphic design using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).
  • Well-versed in digital media and social media analytics platforms, plus web monitoring tools – Google Analytics, Tag Manager, Google Adwords, etc.
  • Experience in digital marketing platform (HubSpot, Mailchimp, Constant Contact, etc.) desired.
  • Knowledge and understanding of the principles of advertising, marketing and digital media.
  • Capable of multi-tasking, in a fast-paced environment.
  • Extremely detail oriented and resourceful, ability to work independently.
  • Excellent writing and editing skills across digital platforms.
  • Experience in working with content management systems (WordPress).
  • Excellent understanding of digital design methods and best practices.
  • Prior experience working in a team environment.
  • Prior experience working with external agencies and vendors.
  • Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results.
  • Exceptional project management and time management skills, which includes the ability to prioritize project deadlines.

Working Conditions & Physical Requirements

  • Ability to safely and successfully perform the essential job duties of this position, with or without reasonable accommodation.
  • Must be able to function independently, have flexibility, personal integrity and the ability to work effectively with customers, vendors and personnel.
  • Occasionally lift medium to heavy objects.

Other Requirements

  • Friendly, polite, organized and efficient.
  • Strong oral and written communication skills.
  • Ability to maintain regular and punctual attendance.
  • Adhere to all Company and department policies and procedures.
  • Perform other duties as assigned.