Location: Orlando, FL

Applicants must include a link to portfolio of work to be placed into consideration.

Summary of Position:

The Digital & Social Media Coordinator will develop and monitor digital content and creative for all e-communications, including, but not limited to: e-mails, social media platforms, websites, blog, digital media (display ads, keyword ads, PPC, SEO, etc).

Critical Responsibilities

  • Work with Marketing Communications Manager to develop digital and social media marketing approach for campaigns and product launches across online marketing platforms.
  •  Responsible for the development and maintenance of all digital communication channels ensuring content is interesting, promotes company message and is tailored to target audiences.
  • Create content that is unique, engaging and can be shared virally across multiple platforms.
  • Develop visually compelling creative for emails, website, social media platforms and digital media ads, ensuring creative and copy align with current brand campaigns.
  • Develop and execute digital marketing campaigns (SEO, SEM, Google Adwords, Digital Display, etc).
  • Analyze results from digital marketing campaigns and provide recommendations to Director of Marketing.
  • Perform website content and technical audits to include keyword optimization, improvements in user experience.
  • Partner with external agencies on development of digital marketing materials and campaigns, as needed.
  • Stays up to date on marketing/advertising trends and provides insights on how to apply to projects.

Qualifications and Other Requirements

  • Bachelor’s degree from a four-year college or university in Marketing, Advertising, Graphic Design, Digital Production or related field.
  • 3 – 5 years relevant experience, including a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, LinkedIn, etc.)
  • Proficient in graphic design using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere).
  •  Well-versed in digital media and social media analytics platforms, plus web monitoring tools – Google Analytics, Tag Manager, Google Adwords, etc.
  • Experience in digital marketing platform (HubSpot, Mailchimp, Constant Contact, etc.) desired.
  • Knowledge and understanding of the principles of advertising, marketing and digital media.
  • Capable of multi-tasking, in a fast-paced environment.
  • Extremely detail oriented and resourceful, ability to work independently.
  • Excellent writing and editing skills across digital platforms.
  • Experience in working with content management systems (WordPress).
  • Excellent understanding of digital design methods and best practices.
  • Prior experience working in a team environment.
  • Prior experience working with external agencies and vendors.
  • Must be energetic self-motivated, a quick learner and demonstrate a strong personal desire to achieve results.
  • Exceptional project management and time management skills, which includes the ability to prioritize project deadlines.

About Us: Lighthouse Management, LLC is a licensed MGA representing Lighthouse Property Insurance Corporation (Lighthouse). Lighthouse is an admitted property and casualty insurance company authorized to write in Louisiana, South Carolina, North Carolina and Texas. Lighthouse sells and distributes its policies only through licensed, professional independent agencies, and is assigned a Financial Stability Rating of A, Exceptional, from Demotech, Inc.